Course Highlights

• E-Marketing program realities
• Implications of e-commerce from a marketer's perspective
• Business-to-consumer (B2C) and business-to-business (B2B)
• E-commerce issues for marketers
• Digital Marketing Overview
• Website Fundamentals
• Email Marketing
• Search Engine Optimization (SEO)
• Lead Generation
• Mobile Web Marketing
• Affiliate Marketing Basics
• Blogging